Holiday Advertising: Get Ready 4 Cyber Monday

[image source] The month of November is the favorite time of year for online marketers. In the United States, the holiday season provides  the opportunity to spend time with family and friends, but more importantly, it has buyers in the mood to spend money! Extra money is especially handy at this time of the year In […]

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Choosing Keywords for Your 7Search Campaign

[source] Greetings 7Searchers! Today’s blog post focuses on selecting the right keywords for your 7Search campaigns. It is quite common for marketers to incorporate keywords from tools that focus on other platforms. This practice, while “ok”, can be frustrating when trying to craft a successful campaign. It is important to understand that they may not […]

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Selecting the Right Offer to Advertise

As an Account Specialist on the 7Search team, my primary objective is to assist our customers in making smart choices for their campaigns.  Success in search engine marketing is often contingent on knowing your intended audience and selecting the right offer to drive them to complete an action.  While it may sound simple, too often marketers […]

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